Longines in the limelight as new FEI World Cup™ Jumping season gets underway
The Swiss watch brand Longines places great value on history and tradition, so title partnership of the FEI World Cup™ Jumping Western European League series fits like an elegant glove. This is a company with a connection to equestrian sport that dates back over 130 years and which, in December 2012, committed to a long-term, record-breaking deal as Top Partner, and Official Timekeeping Partner, to the international governing body, the FEI.
The Longines FEI World Cup™ Jumping series is a core component of the international equestrian sports calendar and is hugely popular with competitors and public alike. Riders from 16 leagues around the globe battle it out for a place at the annual final, which this season takes place in Lyon, France from 20 to 24 March 2014. And across Western Europe in particular, the series is followed with intense interest as the best riders chase down one of the limited number of qualifying spots.