Longines becomes the title partner of the CSI Basel
Longines is pleased to announce its new title partnership with the CSI Basel, thereby consolidating the future of the event. Convinced by the quality of the LONGINES CSI BASEL, this Swiss watch company has now resolved to provide its backing to a competition that embodies to perfection the key values that Longines’ slogan distils: “Elegance is an Attitude”. The organisers of the LONGINES CSI BASEL continue to aim for absolute quality, both at the sports level proper and as regards its overall organisation. In recent years, this event has won recognition as one of the world’s finest indoor competitions. Truly representative of Longines's own values, this new partnership further confirms the company's active investment in equestrian sports.
Longines has a long history of involvement in the equestrian world. Its passion for equestrian sports began in 1878 with Longines’ design of a chronograph featuring an engraved jockey and his mount. By 1912 the company had partnered for the first time with an international show-jumping competition. Today, the brand is an active partner in flat racing and endurance competitions along with show jumping.