Longines proclaims long-term partnership with the elite Meydan Group

A true integration of tradition and elegance was witnessed as esteemed Swiss watchmaking brand Longines entered into a strategic business partnership with the dynamic Meydan Group, wherein Longines will be the official timekeeper for all the equine events being held by Meydan. The long-term partnership between the two renowned giants of the equestrian world was unveiled at a recently held press conference in Dubai in the presence of the Chairwoman of the Board of Directors Swatch Group Ltd Ms. Nayla Hayek and the Chairman and CEO of Meydan Group, Mr. Saeed H Al Tayer.

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